Chele: Redefining Beauty, Persistence, and Possibility After 50
There are women who enter a room and immediately change its energy, not with loud words or forced attention, but with a presence that radiates confidence, resilience, and authenticity. Chele is one of those women. Known to her followers on Instagram as @chelespell, she has become an inspiring figure for thousands of women across the world. What makes her story remarkable isn’t just her role as a licensed aesthetician, makeup artist, and Trish McEvoy executive, it’s the way she has chosen to embrace life after 50 with discipline, joy, and an unshakable sense of persistence.
Chele speaks often about gratitude, about looking at what you have and choosing to be thankful for it. She doesn’t frame gratitude as something sentimental or fleeting but it’s a daily practice, a lens through which she views life’s challenges and triumphs. For her, gratitude is both anchor and fuel. It grounds her when obstacles appear, and it propels her to keep moving forward no matter what. That persistence—her ability to keep putting one foot in front of the other even when the road isn’t easy—defines her journey. She is living proof that determination is not about never facing hardship, but about refusing to stop in the face of it.
There’s also something deeply striking about the way Chele cares for herself. She is, by her own admission, a high-maintenance woman, not in the shallow or excessive sense people sometimes attach to the word, but in the most empowering sense possible. High maintenance, for Chele, means investing in herself with discipline, care, and intentionality. It’s the recognition that beauty is not just skin deep, but also about the rituals and habits that sustain confidence and joy. The way she carries herself makes it clear: self-care is not vanity; it is a declaration of self-worth.
Her voice resonates especially strongly with Gen X women and those navigating life beyond 50, because she lives what she teaches. She doesn’t just preach gratitude and persistence, she embodies them. She is unapologetic about painted lips, about long hair, about breaking the tired rules that society tries to place on women of a certain age. And in doing so, she opens doors for other women to see possibility where before they might have seen limitation.
The Courage to Begin, The Power to Continue
One of the most inspiring aspects of Chele’s journey is her decision to step into the world of social media content creation at an age when many women normally step back or fade into the background. She reminds us that courage often doesn’t come first, it comes after taking the first step, even when you’re afraid. Chele recalls posting her first video and watching it gather just 27 views. For weeks, her efforts seemed to live in the quiet corners of the internet, her content hovering in the low hundreds. But she kept showing up. She kept creating. She kept moving, grateful for the chance to share her message regardless of the numbers.
Today, she speaks to a community of over a hundred thousand followers. Some of her videos have gone viral, reaching women she’s never met and inspiring them to embrace themselves fully. But what makes her success so meaningful is that she never chased virality for its own sake. Chele insists that authenticity is what matters most. She encourages women not to wait until they feel fearless to act, but to act even when they’re fearful, to show up as they are, to be real, and to trust that the right audience will find them. It’s a message that resonates deeply in a world obsessed with perfection and filters.
This lesson extends beyond social media. Chele’s story is about what it means to begin something new later in life, to not let age, fear, or uncertainty become an excuse to stand still. She models what it looks like to reinvent yourself, to claim a voice, and to find joy in the simple act of sharing your truth with others. For women who wonder if it’s too late to try, her story is a resounding reminder that it is never too late.
What makes Chele’s journey compelling is not only the milestones she has reached but the spirit with which she reached them. She doesn’t see challenges as reasons to stop but as reminders to be grateful for the strength she has to keep going. That resilience is contagious; listening to her, you can’t help but feel that you, too, can move forward no matter what life places in front of you.
Beauty as Discipline, Life as Gratitude
Chele’s philosophy of beauty is refreshingly simple and profoundly true: beauty is not about erasing age, but about honoring it. It is about discipline—choosing to care for yourself, choosing to put on the lipstick, choosing to maintain the rituals that make you feel alive. For her, makeup isn’t a mask; it’s a form of play, a source of joy, an everyday reminder that you’re worth the time it takes to feel radiant. In that way, her recommendations—whether skincare essentials or favorite products from the brand she represents—are never just about appearance. They are about permission. Permission for women to indulge in themselves, to invest in their self-image, and to celebrate the reflection they see in the mirror.
But beneath the surface of her skincare and beauty wisdom lies a deeper current: gratitude. Over and over, Chele comes back to this idea. She often reflects on how she once dreamed of the very life she now lives. She remembers the longing she felt years ago and contrasts it with the abundance she now experiences—not in the sense of material wealth, but in the richness of a life she once wished for. That perspective is what makes her voice so powerful. She doesn’t take her present for granted. Instead, she names it, acknowledges it, and uses it to inspire others.
Listening to Chele, one quickly realizes that her journey is not just about beauty, persistence, or social media. It’s about a philosophy of living that values movement, gratitude, authenticity, and discipline. It’s about embracing the passage of time with grace and refusing to let fear dictate the terms of your life. And it’s about being bold enough to share that journey with others, knowing that your story has the power to light the way for someone else.
Inspiring the Next Chapter
Chele’s story is, at its heart, an invitation. An invitation for women over 50 to stop apologizing for who they are, to stop holding back, and to start celebrating the fullness of their lives. She shows that persistence pays off, that discipline creates beauty, and that gratitude transforms the way you see the world. Most of all, she shows that it is possible to keep moving forward, to keep growing, to keep reinventing—even when others might say it’s too late.
Her journey isn’t about perfection. It’s about courage. It’s about pressing record on the first video that only 27 people see, and then pressing record again the next day. It’s about being real, being authentic, and trusting that your story matters. And in a culture that often sidelines women of a certain age, Chele’s voice cuts through the noise with a simple yet powerful message: keep going, keep moving, and keep being unapologetically yourself.
Through her discipline, her gratitude, and her authenticity, Chele is redefining what it means to thrive after 50. She is proof that beauty doesn’t fade—it evolves. That dreams don’t expire—they shift. And that women, at any age, have the power to inspire, to lead, and to transform the world around them.
